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INC 42, Startup watchlist

Startup Watchlist: 11 Indian IoT Startups To Watch Out For In 2018

Founded by Raja Shekhar Neravati in 2014, Hyderabad-based Hug Innovations offers an IoT wearable Hug Smartwatch that employs gesture control for various activities like playing music and so forth. The smartwatch tracks users’ food intake, water intake along with different activities performed throughout the day. Its nutrition dashboard gives the total calories burnt for the day.

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Hug Innovations Fact Sheet

The smartwatch has an SOS button which could be pressed into danger. This will send an immediate message and help family and friends to live track the location. Interestingly, the watch has customised maps to guide the user to the nearest hospitals and police stations. The product basically provides users access to different kind of emergency services that they can avail in case their family and well-wishers are not available.

For the past few years, a lot of new startups have come up with IoT-enabled wearable devices. Startups that are catering to the wearable IoT space are ActofitBolttGetactiveGoqii, and so on. However, Hug Innovations is offering one of the lightest smartwatches powered with gesture controls, remote capture and SOS button.

The startup has the potential to disrupt the space, provided it continues to innovate. With Titan having invested $5 Mn in wearable IoT firm CoveIoT, the corporate eye is already on these wearable IoT startups. In June 2017, Hug Innovations had raised $5 Mn in Series A fundinground during a live instant funding event organised by TiE Hyderabad – The Guardian Angel.